In today's digital world, retail customers’ expectations are much higher. They're used to instant visual answers to everything they're looking for because of the Internet. It affects their buying decisions.
Our iPad solution will blow away these expectations!
In a retail furniture store, customers are much more receptive to seeing an electronic image than they are the hard-copy photo in a catalog, especially since there's no time lag while retrieving the photo. The iFurniture app gives customers a plethora of information without a salesperson hauling out product catalogs. Another huge benefit is the inventory and availability of the item the customer is considering is displayed in real time ensuring a good sale.
The sales associate can show the customer everything - standing right there by the customer's side. Besides finding and keeping track of what the customer's in the store for, iFurniture can also help the salesperson increase ticket sales and the store's margins by showing coordinating merchandise that goes with the core product. Once a customer chooses a sofa, for example, the app can show other upholstery, tables, lamps and rugs to go with it. It also can prompt sales associates to suggest other ancillary products. People forget to sell protection programs (for upholstery, leather and wood), so you can put this in as a related item. It's a very “Amazon-ish” feeling ... ‘customers who liked this bought this.' It's up-selling in vignettes. It increases margins, close ratios and average tickets. That's what retailers have to do to survive in these economic times.
While the current application is designed to work with Furniture Wizard's retail furniture software, the developers said they plan to offer a future version that will allow retailers not using Furniture Wizard to integrate with their existing POS application.
See the related article in featured in Furniture Today
